Using social media can be so simple for EU institutions and those working in these institutions if they understand that all that is needed is to listen and to (inter)act. An example:
Today, a patent law blogger complained about dysfunctional parts of the relaunched EU Parliament website. With a tweet, I shared this complaint with two web editors/web masters of the Parliaments website.
That’s what I’d call a simple feedback loop.
Institutions can make mistakes, and although perfection is desired, that’s not always the case (and it’s an illusion anyway). But listening to complaints about relevant problems, solving them as far as possible and being interactive makes institutional imperfections less grave.
And even better: More than with a thousand useless press releases and expensive PR stunts, the image of formerly abstract EU institutions gets a little better, a little more human. The EU is not what it pretends to be, it is what it does.
Imagine if more EU officials would (be allowed to) act like this…