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Podcast: The changing role of public affairs companies in Brussels

I just stumbled over a recent Fleishman-Hillard podcast (mp3) in which Managing Director Caroline Wunnerlich looks back at the changing role of public affairs companies in Brussels over the last 20 years.

The content is not overly surprising, but for those of us who are comparatively new to EU politics it’s still worth remembering that a PA company 20 years was more concerned getting information and getting it out to clients due to the lack of internet – even with still deficient EU websites – while today it may be more about making sense of the mass of information.

It’s also interesting to listen to the assumed future of public affairs – lobbying and public relations management towards publics and governmental organisations – in a global context and the role of new media in global opinion shaping. Funnily, the changing landscape is explained through Stuttgart 21.



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